Following online conversations can go a long way towards finding opportunities within certain demographics. And Baby Boomers make a large, affluent target. In steps Boomerater, "Recommendations & Advice by Boomers for Boomers."
The top of the page lists categories, Financial, Housing & Community, Travel, and so on. Click on one and you'll see recent questions. For example, at the time of this writing the Financial category listed these questions, among others:
- What are best tuition savings plans for grandparents?
- Looking for affordable health insurance
- Need money-saving ideas
- When should you buy a burial plot?
- Long Term Health Insurance?
There are also forums, profiles and resources, such as "Find a financial advisor," and "Search our shopping database." In both instances you can make suggestions to add to their database by signing up for a Boomerater account - not a bad way to get some of your products or services listed.
Overall, Boomerater is a pretty good way to get a feel for what this generation is doing, talking about and concerned with. You just might find some good opportunities for promotion or even some keyword ideas for your next PPC campaign. Of course, it all depends on how much Boomers use this website. There have been spectacular failures in the online Boomer space before, like Eons.com.