Buy, Trade and Sell Gift Cards at

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According to Josh Adler, cofounder of, close to $80 billion is spent on gift cards every year, while nearly 10 percent of those are never used. So, Adler and his wife Elvia founded the website to give consumers a way to cash in on those lost opportunities. At you can buy gift cards at a discount price. Early looks show 10-20% discounts. For example, an American Airlines card valued at $1,000 is being sold for $850. You can also list your gift cards for sale, and trade your cards with another consumer.

There are some holes. Curiously, the electronics category is empty, as are other categories. So you might not find everything you want but you might find some little gems. Overall, it's a great idea and could come in handy during the holidays - both for your personal shopping and for "regifting" a card at a discounted price. All transactions are guaranteed.

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