MySpace has announced a video partnership with Auditude that will give consumers access to previously copyrighted material and publishers the ability to bulk up their video offerings.
In a unique approach to solving the copyright problem with video sharing sites, MySpace and Auditude will "fingerprint" videos, matching them - and corresponding or attached advertisements - to their content owners. This means that even if copyrighted material is uploaded by a non-owner, any ad revenue generated from the video and an accompanying advertisement promoting the rightful owner of the content will be rewarded. In one motion, MySpace and Auditude have posed a very intriguing solution to not only video copyright infringement, but also to monetizing online video. Now, copyright-owned video can not only generate revenue, but can also be spread all across the Internet without fear of losing out on valuable ad impressions and promotional opportunities.
So what does this have to do with you? Even if you don't use MySpace or don't promote your website through MySpace, it still hold significance. It's not new news that video on your website can increase traffic and time on your site. Add in the ability to post copyrighted, premium content and you're looking at a big opportunity to be a destination site for visitors.
Some online video programming is highly sought after, but difficult to find - Saturday Night Live clips and Family Guy episodes, for example. These are copyrighted videos that can only be seen on their respective owners' sites. But what if your website had some of that video content? Pretty soon, you could head to MySpace, find the videos and embed them on your site (there are ways to embed MySpace videos, including simply adding a </embed> tag to the end of the 'Add this video to your profile' code.) Of course, SNL and Family Guy might not fit your site's theme, but there are others, including MTV videos, one of the most copyright-pirated video segments around. Take a look at the chart below. Riding the wave of the recent political landscape, Saturday Night Live has seen a massive surge in viewership, and so has nbc.com, where SNL clips are found - maybe yoursite.com could ride that wave too, as soon as these videos are available to you.
Now, there's another big bonus here. You can copyright your own videos and not have to worry that someone else is profiting off of your material. Of course, this means that you will want to produce high-quality video to warrant the exclusive feel of copyright material worthy of a user's attention.
It's my guess that if this model works, you're going to see many other video sites join the fray. So stay tuned to this development, we could be on the brink of an entirely new era in online video monetization and syndication.