Direct Your Users to Interaction

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One thing we all want from our consumers is interaction. More page views, more time-on-site and more clicks are good for business. But sometimes just making tools and content available isn't enough. We need to make sure our users are fully aware of all we have to offer.

An RSS feed is a good way to stay top-of-mind with users. However, the RSS button, while familiar to us, is not well understood to the general public. In the same way, Twitter is an excellent way to connect quickly with some users but the majority have no idea what Twitter is all about. The ShareThis widget can help spread your content across the Web but, again, users are not likely to know what to do with it.

Therefore, it becomes our responsibility to guide people to interaction. Take a look below at what Time Magazine online is doing. Not only are the tools there for users, but so are specific calls to action, in plain language.

And while this is a good start, surely more can be done. You may have seen on other websites instructions like, "What Is This?" Consider adding an option like this. You could link that question to a pop-out screencast or video, or even simple text explaining what users can do with the tools you have provided. It's a safe bet to say that the easier you make interaction, the more inclined users are to participate.

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2 comments

Multima$tery 03-06-2009 11:22 PM

Yes it is very important in this New age day of marketing to ignite some sort of user interactivity.  This can create customers and boost sales.

ConnorS 03-08-2009 11:38 PM

I read that the sharethis widget can really boost traffic sense one of my tech blogs has a Twitter feed it does ok but I think that is because it is a "tech" blog and people know what Twitter is because I have my own personal blog and that also has a Twitter and I find that most people don't even look at it because they don't know what it is another reason why facebook is going to slowly kill Twitter

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