Fastest Rising and Falling Consumer Searches

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Compete.com has released a study of the Web's fastest rising and falling searches, revealing Twitter as the term Web consumers searched most in March. It marked a 130% growth from February 2009. The top 10 fastest rising terms were:

  • Twitter
  • American Idol
  • Dancing With the Stars
  • Twilight (a popular book series)
  • Dr. Seuss (Birthday is March 2)
  • Melissa Rycroft (Dancing With the Stars and Bachelor contestant)
  • NCAA Basketball
  • Adam Lambert (American Idol contestant)
  • Watchmen (movie and graphic novel)
  • Jon and Kate Plus 8 (popular home/reality show)

Looking at this list, it is clear that the biggest driver of consumer search is entertainment. Moving down the list are even more entertainment and sports-related search terms. Below are the 10 fastest dropping consumer search terms.

  • IRS
  • TurboTax
  • Acai Berry
  • www.IRS.gov
  • HGTV
  • Watch Movies
  • Jessica Simpson
  • TaxAct
  • Slumdog Millionaire
  • Abraham Lincoln

Clearly, declining search terms have plenty to do with seasonality, but entertainment terms make an impact on this list as well. One interesting note is that HGTV and Watch Movies appear pretty high on this list. Looking at Compete's traffic data, HGTV also suffered a 46% drop in traffic for March. For movies, you wonder if channels like Hulu and YouTube have branded so well that consumers are searching less and navigating directly to these sites. Terms like "free movies" and "free online movies" appear farther down the list. Or possibly the piracy industry is taking a hit. Of course, that's pure speculation.

Compete's search data includes the five largest search engines in Google, Yahoo!, MSN Live Search, Ask and AOL. This is only one analysis, but these are always good things to watch. It may affect your keyword bidding strategies, content development ideas or tagging practices.

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