As Twitter continues to sweep the Internet, it only makes sense that users are adding more and more followers each day. And while services like TweetDeck can help manage all those incoming tweets, not everyone is using them. That presents a problem for those using Twitter to market their brands. How do you stand out amidst all the noise?
Twitter is an excellent tool for finding breaking news. As such, many users scan their Twitter accounts quickly to find something of interest. Pay attention to how you scan Twitter, and you might find yourself looking at users' images more than the actual list of tweets. That's because as you become accustomed to the value of a particular user's tweets, you look for them specifically. It's much easier to pick out an image of value rather than the entire tweet. Therefore, it's important, as a brand, to have an image that is instantly recognizable - one that stands out. That way when users are scanning a long list of tweets, the chances increase that they will stop and read yours. That all depends, of course, on the value you are providing with each and every tweet associated with your image.