The Importance of Your Twitter Image

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As Twitter continues to sweep the Internet, it only makes sense that users are adding more and more followers each day. And while services like TweetDeck can help manage all those incoming tweets, not everyone is using them. That presents a problem for those using Twitter to market their brands. How do you stand out amidst all the noise?

Twitter is an excellent tool for finding breaking news. As such, many users scan their Twitter accounts quickly to find something of interest. Pay attention to how you scan Twitter, and you might find yourself looking at users' images more than the actual list of tweets. That's because as you become accustomed to the value of a particular user's tweets, you look for them specifically. It's much easier to pick out an image of value rather than the entire tweet. Therefore, it's important, as a brand, to have an image that is instantly recognizable - one that stands out. That way when users are scanning a long list of tweets, the chances increase that they will stop and read yours. That all depends, of course, on the value you are providing with each and every tweet associated with your image.

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3 comments

kristin rielly 04-21-2009 11:25 AM

Totally agree!

MariaN 04-13-2010 2:45 PM

It makes total sense. I catch myself doing this all the time.

~ Commented through my Website Magazine iPhone App!

ScottF 04-04-2011 5:20 AM

I agree too, but I say take it the next step forward. What is the background image on your profile page? A non-generic image will help you stand out too.

~ Commented through my Website Magazine Android App!

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