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Consumer Corner

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AddThis Widget Claims to Reach Half of Internet Population

Popular widget AddThis (at right) and Clearspring have released news of a comScore study that claims they now reach nearly 50 percent of the entire global Web population - more than 500 billion people. Of course, that doesn't mean...

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Consumers Flock to Online Classifieds

According to a study by the Pew Research Center's Internet & American Life Project, online classified websites are soaring in popularity with consumers - doubling their usage sice 2005. As it stands, nearly half (49 percent...

Behavioral, Local Mobile Ads on the Rise

The Kelsey Group is predicting that local mobile advertising is going to take off - in a big way. Ad revenue reached $160 million in 2008, but Kelsey estimates it will skyrocket to more than $3.1 billion in 2013, just four years from...

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Newspapers Adapt to the Times: Will Charge for Online Content

It's amazing that it took this long. But MediaNews Group, which owns the Denver Post and more than 140 other papers, plans to start charging users for online content. "We cannot continue to give all our content away for free...

User Reviews Invade Google SERPs

It's no secret that online user reviews can be of great significance to businesses. But a recent search of some brick-and-mortar businesses reveals just how important these reviews can be - particularly in the eyes of Google. And...

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Automate Video Feeds to Your Facebook Wall

Facebook and Twitter are currently waging war in the "update" arena. But one distinct advantage Facebook has over Twitter is the ability to embed multimedia directly into status updates without requiring the user to click...

Generic Domain Names Get More Clicks

A study by MemorableDomains.co.uk finds that generic domain names within online ads get significantly more clicks than branded names. The company tested the theory using an AdWords PPC campaign, testing electric bicycles. They used...

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  • Explore the WEB 100!

    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
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