Posts tagged consumers RSS

The Importance of Your Twitter Image

As Twitter continues to sweep the Internet, it only makes sense that users are adding more and more followers each day. And while services like TweetDeck can help manage all those incoming tweets, not everyone is using them. That presents...

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New Yelp Feedback Options for Businesses

Yelp, ever an advocate for the consumer, is now letting businesses post responses to user comments and reviews. So, if your business receives a negative review on Yelp, you can now respond for everyone to see, and that's a good...

Consumer Confidence Rising

RBC Financial Group reports that consumer confidence is on its way back up, after seven months of a downward spiral. The CASH (Consumer Attitudes and Spending by Household) Index jumped 30.1 points to reach 38.3 - the first improvement...

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Young Consumers are Internet Coupon Clippers

A research study from Platform-A and IRI polled more than 36,000 panelists and found that online coupons hold great interest to Internet users - particularly the younger generations. The study revealed that nearly 4 out of every 10...

Direct Your Users to Interaction

One thing we all want from our consumers is interaction. More page views, more time-on-site and more clicks are good for business. But sometimes just making tools and content available isn't enough. We need to make sure our users...

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Consumer Feedback at the Speed of Light

These days companies of all sizes are enjoying (or suffering, depending on how you look at it) consumer feedback at a pace never seen before. Consumers have become empowered with tools that allow them to offer compliments, complaints...

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Create an Instant Chat Room Through Twitter

Sometimes you might find yourself engaged in a conversation spawned by Twitter, with a fellow Twitter user. Usually that either turns into a slew of "@" messages, cluttering your home page, or a volley of direct messages...

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Viral Content Ideas for Valentine's Day

The mother of all Hallmark holidays is soon approaching - Valentine's Day. And users are hitting the Web in droves to seek information. Google Trends shows that search volume started soaring as of Feb. 1 and it will continue to...

Focusing on the Consumer in 2009

We all want to do better in 2009. And that's a tough task considering the times we are in. This is going to be the year of the consumer. They won't stop spending, but they will start being more careful about where they spend...

Websites are Failing Consumers this Holiday Season

A study by customer analytics firm iPerceptions finds that consumers are not being served well on retailers' websites. The mid-holiday report surveyed data from 300,000 website visitors in November and December, 2008. Task completion...

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Forrester: Consumers Don't Trust Corporate Blogs

Forrester Research released the results of a study that indicates corporate blogs are one of the least-trusted sources of information online. According to the study, email from friends is highly trusted (77%), consumer reviews come...

From the Trenches: Customer Service

We're going to start a new feature here at Consumer Corner, From the Trenches. Every now and then we'll talk to real consumers, face-to-face, and find out what drives them to visit certain websites, abandon them, convert, and...

Consumers Flock to FreeShipping.com - Take Note

The holiday season is heating up, and consumers are warming to the idea of savings wherever they can find it. And that includes shipping costs. FreeShipping.com saw a record surge in enrollments in October, rising 300% over 2007 totals...

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Boomerater: Taking the Collective Pulse of Boomers

Following online conversations can go a long way towards finding opportunities within certain demographics. And Baby Boomers make a large, affluent target. In steps Boomerater , "Recommendations & Advice by Boomers for Boomers...

Consumer Confidence Plunges in October

According to The Conference Board , a New York-based business research group, consumer confidence is in shambles. The Consumer Confidence Index was created in 1967, and the current score of 38 is its lowest ever. That's down from...

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