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Effective YouTube Marketing with Titles, Descriptions and Thumbnails

While YouTube has emerged as a new channel to market products or services, there is a key marketing element that's just like any other form of advertising - capturing attention. In order to get the most out of your uploaded videos...

Best Practice: Email Re-offers Immediately

I was a Web consumer yesterday, buying flowers online. First, I went to and searched for what I wanted. I found it and started through the checkout process. But when I neared the end, the price (including shipping) had...

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Tweet Manager: Supercharge Your Twittering

It seems like a new Twitter tool is released every day. And many of them focus around building followers, finding those with similar interests and marketing. Tweet Manager does all three and, so far, exceptionally well. There are a...

State of the Twittersphere, Q4 2008

Online marketing firm HubSpot has released the results of a report detailing micro-blogging and networking site, Twitter . And if you have joined Twitter this year, you're hardly alone. According to the report, more than 70 percent...

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RSS: Consumers Don't Care and Marketers Shouldn't Bother

"What is RSS?" This was number five on the top-ten list of "What is" questions asked at Google, according to their Zeitgeist list for 2008 . For years, and to this day, RSS is lauded by some as an effective content...

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Are Consumers Ready for Mobile Advertising?

Consumer confidence is down, the economy is up and down and there are reports all over the Web anticipating a slow online buying season. But one industry is up - and shows no signs of slowing down. According to various estimates Apple's...

Marketing With Niche Social Sites and Dedicated Audiences

The Web has consumers socializing and connecting in ways unimaginable just a few years ago. And there are plenty of places to connect with like-minded people. Lets take a look beyond MySpace and Facebook and examine some niche social...

Umbrella Today: Brilliant Simplicity

Umbrella Today is about as simple as a website and service can get. You enter your ZIP code and the site tells you if you should bring an umbrella with you today. But their SMS offering is where the site excels. Enter your phone number...

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