NBC Universal Interactive and KickApps announced a licensing agreement this week. The social software solution was profiled in Website Magazine back in 2006 and we've been monitoring their growth over the past few years.
From the release: Expanding on an existing relationship with NBC Local Media, the new agreement includes full access to the KickApps platform for a variety of NBC Universal sites, including a unique socially driven fan site launching from Telemundo in the coming months. Using the KickApps platform will allow NBC Universal to launch increasingly socially integrated site and video features, driving deeper user engagement and interest in their world-class content.
Check out additional coverage of KickApps on Website Magazine.