Many People ask me... Why do you send out Social Media News Releases to your clients?
My answer is always simple. Social Media Releases drive traffic to your site and create a buzz about your brand by engaging your audience.
It is that simple. The old fashioned newswire press releases has gone the way of the CD player. Two main reasons why... First they are way over priced for what they do not deliver. Second.. they only reach 20% of journalist. Guess what..if your news is not newsworthy you can forget about that number also. I have tried them all including PRWeb. In my eyes they are all full of fluff. Do a test yourself.. Send an expensive press release via PRWeb and then send a social media press release via a social media press release distributor. I guarantee you will get alot mor exposure via the social media release. Why is it then that PRWeb and the other major services such as Businesswire.com, Marketwire.com and Prnewswire.com so popular? The answer is simple... They have major backing and lots of advertising dollars. When you as a consumer see the same ad over and over again, before you know it you too will believe that they must be great.
If you truly want an effective way to get the word out... Seriously consider a cutting edge social media press release.
Why even the 3 major newswire services are catching on and now offering
them. Of course they are charging an arm and a leg for their social
media news service. If you are looking for a true low cost powerful
social media press release service..consider PRUnderground.
I have been using them for 2 years now and I must say yes they are a smaller company, but they beat the pants out of the big guns when it comes to creating a buzz and getting the word out.
Social Media Releases engage readers with multimedia content shared
via Google News and social sites like Facebook, Twitter and more.
Here are some other reasons why social media releases are eqasily surpassing newswire services as the standard for press releases.
- Social media chatter takes off -- your brand is visible in Facebook, Twitter, LinkedIn, etc.
- Increaseinbound links to your site which improves search engine rankings
- Social Media Releases are optimized for search engines to find you!
- Low cost marketing
- Interact with your clients and potential prospect in ways that has never before been possible.
- Companies that engage in Social Media surpass their competitors in both revenue$ and profit$
- Target a worldwide audience at the click of a button
- World’s largest referral program
Regards,
Gina Nieves