I work for a doctor's office with the majority of the patients in the 45-65, executive male demographic.
Right now, we only pay for search on Google ($50 a day) and thinking about expanding it to other paid search platforms such as MSN, Linkedin, and maybe Facebook.
What is your recommendation, given our target audience on a monthly ad spend for paid search. Stick with Google? Expand to MSN? LinkedIn?
Appreaciate any advice you can pass my way.