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  • wm-thn

    Facebook Ad Budgets Grow Faster than Paid Search

    Digital marketing software provider Kenshoo has unveiled some interesting growth metrics based on analysis of more than 100 billion ads delivered on Facebook through its Kenshoo Social platform. Kenshoo customers spent 109 percent more on Facebook in Q4 of 2011 than they did in the whole of Q3. While...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 02-08-2012
  • wm-thn

    Jivox – Video Ads for the Political Landscape

    The political season is certainly heating up, and there have been quite a few technology-related releases that can be directly related to a candidate's success. But perhaps none of them will play a more important role than video, as it remains a powerful engagement mechanism. The latest news comes...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 02-08-2012
  • wm-thn

    Local Ad Network Serves 1 Billion Impressions

    Local Corporation , the online local media company behind the website Local.com , is reporting 1 billion ad impressions served by its display network from January to December 2011, a 300-percent increase. In addition to serving impressions via Local.com, Local Corporation has also partnered with over...
    Posted to Internet Advertising (Weblog) by Michael Garrity on 02-07-2012
  • wm-thn

    Finding Lost Impressions with Share of Voice Metrics

    In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived. Advertisers on AdCenter can now create impression share reports and access statistics about the percentage...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 02-07-2012
  • wm-thn

    Microsoft Adcenter Updates for January 2012

    Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords. While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform that will make the offering more attractive to advertisers. Microsoft...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 02-02-2012
  • wm-thn

    LiveRail Platform for Advertisers

    Video ad platform LiveRail today announced the launch of a new ad serving product dubbed LiveRail For Advertisers (LFA). The platform aims to eliminate many of the complexities associated with legacy video advertising by streamlining workflows and reducing the time associated with trafficking, launching...
    Posted to Internet Advertising (Weblog) by Peter A. Prestipino on 01-30-2012
  • wm-thn

    Validating Digital Ad Delivery with Comscore’s vCE

    Comscore recently announced the release of Validated Campaign Essentials (vCE), a product designed to validate digital ad delivery. The measurement solution provides a view into campaign delivery and a “verified” assessment of ad-exposed audiences. Unlike other solutions, vCE provides an...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 01-23-2012
  • wm-thn

    Mobile Ads on the Rise

    For even further proof that mobile is on a mission to conquer the world, a new study reveals that mobile ad tablet users accounted for 10 percent of all U.S. search ads during Q4 of 2011. The U.S. Online Advertising Report from online advertising platform provider Marin Software reveals that during Q4...
    Posted to Mobile World (Weblog) by AllisonH on 01-12-2012
  • wm-thn

    Target Using Purchase Histories

    Aligning purchase history and direct response performance data with demographic, behavioral, and influencer action data is nearly a requirement for digital marketers today. There's big money involved and companies are integrating their platforms to provide the most benefit to their users. Data management...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 01-10-2012
  • wm-thn

    Are QR Codes Worth It for Consumers?

    The growing ubiquity of QR codes may make them appear to be a no-brainer when it comes to new advertising models to consider, but a new chart from (the aptly named) Marketing Charts shows us that to most consumers, QR codes are more confusing than anything. According to a survey conducted by Chadwick...
    Posted to Internet Advertising (Weblog) by Michael Garrity on 01-07-2012
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