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Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers...
AdWords advertisers running display campaigns have been using a system that was designed for search-based advertising, and doing so for many years. It's worked well but according to an announcement made today, Google is preparing...
Digital advertising solution provider MediaMind has released a new study that examines the best performing display formats. MediaMind analyzed the Dwell Rate and Average Dwell Duration of over 300,000 creatives. The dwell rate is the...
Banner ads never did receive much in the way of click-throughs and as such advertisers (and the publishers that support them) are on the look out for anything that might reverse the long and tedious slide of display into obscurity...
Google has been investing heavily over the past year in targeting, optimization and measurement, and advertisers are first in line to benefit with two recently released enhancements to the Google display network. Relative CTR: While...
Google recently predicted that display advertising will be a $5 billion industry by 2015. Yahoo! keeps pushing display advertising (reporting a 17% increase in Q3) and claims to be as dedicated as ever to the medium. Jumping on board...
The Online Publishers Association thinks that online display advertising needs a face lift, one that will "meet the needs of marketers by better integrating their messages into the fabric of the Web." The proposed new advertising...
It's amazing that despite the economic gloom and doom, innovation has not seemed to stop one iota - especially when it comes to advertising. While pundits from coast to coast don't believe that online advertising will ever...
AdBrite announced today the launch of a cost-per-click (CPC) auction for graphical banner ads. Advertisers can now pay for graphical banner advertising in the same way they pay for search placements and text ads -- paying only when...
iPerceptions announced the results of a study that reveals insights into which types of online ads are popular with consumers. The analytics company collected user-generated feedback from 14,000+ visitors on consumer advertising preferences...
Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the Internet 41 out of 43 times according to a research report ( Improving Ad Performance Online: The Impact of Advertising on...
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