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Marketers across the globe are putting more dollars into pay-per-click advertising campaigns, according to a new report from Covario . The search marketing agency announced the results of its third quarter Global Paid Search Spend...
Running a successful pay-per-click advertising campaign can be a challenge for online retailers. In particular, writing great PPC ads can be a real struggle. With numerous products that have various benefits and varying price points...
Ad management platform Marin Software released findings from its Paid Search Quarterly Benchmarking Report ( available here ) which indicates a 20 percent year-over-year increase in paid search advertising spend. Marin examined 800...
A PPC Summit survey reveals that pay-per-click (PPC) advertising platform vendors and their customers are experiencing significant shifts in paid search marketing strategies. It's no longer just about bid management. The 2010 PPC...
Efficient Frontier reported some significant growth in paid click share for Microsoft's Bing . The data shows that as of the first week in August, Bing lifted their click share 44% since the beginning of June. Bing did particularly...
Perhaps in response to a recent class action lawsuit that says the sale of trademark keywords is illegal, Google is adjusting its U.S. trademark policy (and bringing its existing policy more in line with the industry standard) to allow...
Yes, the first day of Spring - perhaps that's why we managed to publish one post yesterday. Spring is not just on our minds, though Yahoo has kindly provided a few tips about spring cleaning for your paid search account. It's...
When pay-per-click (PPC) advertising came on the scene nearly 10 years ago, it changed how companies promoted their products and services for the better. PPC remains one of the default ways to generate traffic, but many advertisers...
Paid search management provider Marin Software introduced a search engine "cloner" features. Marketers, advertisers, and agencies will be able to manually create duplicate search marketin campaigns aross multiple publishers...
Click fraud reporting service Click Forensics released its industry pay-per-click fraud figures. The overall industry average click fraud rate was 16.0 percent in the third quarter of 2008, down from the 16.2 percent rate reported...
Changes to how Google’s Quality Score is determined will take effect this week in all advertiser accounts. There are three main “improvements” to the system; QS is calculated at the time of each search query, keywords...
Digital advertising network MIVA , formerly Findwhat, announced the launch of a new online ad platform intended to replace the company's PPC system in the US and EU. Expect the new platform to include additional online advertising...
4 Backlink Myths Busted
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Yahoo! Acquires Tumblr in Billion Dollar...
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