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QuantCast Opts for Self Regulation with the DAA

The Digital Advertising Alliance (DAA) announced that audience measurement solution Quantcast is participating its "Self-Regulatory Program for Online Behavioral Advertising" and will offer the Advertising Option Icon (seen...

Filed under: advertising, quantcast, behavioral advertising, DAA, week 28 2011

QuantCast Opts for Self Regulation with the DAA

Filed under: advertising, week 28 2011, quantcast, DAA, behavioral advertising

Quantcast Marketer - Competition for Google Insights?

If you're on the lookout for tools and services to help improve your Web media planning and buying, audience measurement service Quantcast announced the launch of a doozy of a free solution which provides insights from online consumer...

Filed under: advertising, quantcast, online advertising, quantcast marketer, media planning, media buying

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