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eTapestry Integrates with Constant Contact

The leading software platforms are those that make the most (and best) third-party integrations available to their users. Blackbaud’s fundraising software eTapestry has just announced such a platform integration, partnering with email marketing service provider Constant Contact. Through the integration...

Posted to 'Net Features (Weblog) by Peter A. Prestipino on 02-09-2012
Email for Merchants with Miva Merchants and MailChimp

Email marketing service MailChimp has released a new integration module for the Miva Merchant platform which enables sellers to add an email newsletter signup form. The module features several different designs, provides access to the code for customization purposes, and enables store owners to add an...

Posted to Email Experience (Weblog) by Peter A. Prestipino on 02-02-2012
GetResponse Offering Free 30-day Trial

If you’re looking for a reliable system to get your virtual email feet wet with, then look no further than GetResponse. The email marketing provider this week announced a 30-day free trial of their platform. “We want marketing professionals and business owners to try our innovative features...

Posted to Email Experience (Weblog) by Peter A. Prestipino on 01-31-2012
Tracking Email Attachments with mxHero’s Attachment Track

Many email service providers have made available ways to send emails with attachments but recently, there has been an increase in services which also notify the sender of the date and time the recipients access the files. The latest example of this comes from mxHero, which develops email specific technologies...

Posted to Email Experience (Weblog) by Peter A. Prestipino on 01-31-2012
Don't be a Victim in the Graymail War

Providers of email services have made significant strides in reducing the amount of unsolicited messages (spam) in users inboxes but all of the attention is causing problems for legitimate email marketers. Hotmail indicated recently that it had reduced "true spam" in the inbox to fewer than...

Posted to 'Net Features (Weblog) by Peter A. Prestipino on 12-20-2011
Curbing Email List Attrition with Gold Lasso

Losing more email subscribers than you're signing up? It's called list attrition and it's not uncommon. There are of course some solutions! Multichannel marketing software provider Gold Lasso for example today released customizable preference pages for their eLoop5 product suite which aims...

Posted to 'Net Features (Weblog) by Peter A. Prestipino on 12-14-2011
CakeMail's Email Campaign Builder

CakeMail announced version 3.2 of its white label email marketing tool is now available. The new version includes an improved email campaign builder and a library of design templates. CakeMail’s email campaign builder features movable sections (allowing users to rearrange content), color-pickers...

Posted to Email Experience (Weblog) by Peter A. Prestipino on 11-25-2011
Integration and Future of the ESP

Email service provider GraphicMail recently announced an integration with CRM software provider SalesForce and ecommerce platform OpenCart. GraphicMail is following a trend among those in the email marketing space of integrating with other platforms to help get their clients the most of their email and...

Posted to Email Experience (Weblog) by Peter A. Prestipino on 11-25-2011
Email Service Providers Become Social-Ready

One of the benefits of using an email service provider is that the best vendors help support your subscriber acquisition efforts. ESP’s typically do this by providing Web forms. Content submitted through this forms is then piped from the website collecting the information into the database being...

Posted to 'Net Features (Weblog) by Peter A. Prestipino on 11-17-2011
Ultimate List Segmentation with MailChimp's Hairball

MailChimp has announced the launch of a new desktop application to help email marketers manage complex list segmentation. Hairball is an Adobe Air application that allows users to import their MailChimp account data onto their desktop computers and build as many segments as they’d like within the...

Posted to 'Net Features (Weblog) by Linc Wonham on 10-26-2011

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