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  • wm-thn

    Battle of the Catalog Apps

    Like it or not, tablets are the next big thing. In fact, it is predicted that there will be more than 82 million tablet users in the U.S. by 2015, according to Forrester Research. And, although they are still seen as luxury items by many marketers, smart merchants are quickly realizing the potential...
    Posted to 'Net Features (Weblog) by Administrator on 02-10-2012
  • wm-thn

    Path Analysis: Google Refreshes Search Funnel Reports

    Google has made several improvements to its AdWords Search Funnels, a tool initially released in 2010 that enables advertisers to better understand the series of search impressions and clicks that ultimately result in conversion. Google today provided a sampling of the improved features which include...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 02-09-2012
  • wm-thn

    Google Update Highlights Freshness

    Google recently announced several new search quality highlights that were rolled out in January. Perhaps more than any other "theme" from this round of updates, however, freshness seems to be the focus. Google has essentially made several adjustments/updates to the freshness algorithm it released...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 02-06-2012
  • wm-thn

    Impression Share Metrics Arriving in Adwords

    Google announced this week that it will be rolling out updates (over the next few days) to ad group-level impression share metrics and revising campaign-level impression share metrics for the search and display networks. Impression share is the percentage of impressions received divided by the estimated...
    Posted to Internet Advertising (Weblog) by Peter A. Prestipino on 01-31-2012
  • wm-thn

    Google Flip-flops on Page Layout

    Google’s new page layout algorithm update may force many Web workers to reconsider from where exactly they will receive their next check. The change essentially analyzes the layout of a webpage and the amount of content immediately visible to a user. If you’ve been relying on ad revenue from...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 01-24-2012
  • wm-thn

    Google Helps South African Businesses Get Online

    Maybe all of those accusations levied at Google about the company being "evil" are just a little premature. Recently, the search/social/email/and more company announced a new program that will help small businesses in South Africa get online by helping them build a website and providing free...
    Posted to Movers and Shakers (Weblog) by Michael Garrity on 01-24-2012
  • wm-thn

    Five Productivity Apps for the Chrome Browser

    Apps are hard to escape these days. Not only do they take up the screens of our smartphones and tablets, but they can also be downloaded on social networks and browsers too. And finding really useful apps can be like digging for gold. So we decided to do the digging for you. Check out this list of productivity...
    Posted to 'Net Features (Weblog) by AllisonH on 01-21-2012
  • wm-thn

    Google Knows Best – Page Titles and CTRs

    It wouldn’t be outrageous to assert that page titles are the most important information that most searchers take into consideration when skimming SERPs. Their significance is underscored by the fact that on all major search engines, these titles aren’t just descriptions but are actually the...
    Posted to 'Net Features (Weblog) by Michael Garrity on 01-17-2012
  • wm-thn

    Threaded Comments (and more) at Blogger

    Google’s Blogger platform announced recently that it is now offering threaded comments. While other popular blogging platforms (most that I've come across recently in fact) already have threaded commenting as a core feature - or at least offer plugins to support it - it's a neccessary addition...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 01-16-2012
  • wm-thn

    Compressed Web Fonts from Google

    Google’s affinity for all things speedy is no secret. That is why it should come as no surprise that it has made yet another foray into making the Web even faster - at least as it relates to fonts. On its official Code blog, Google announced this week a new way to make web fonts smaller (and faster...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 01-11-2012
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