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Marketing at Website Magazine

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  • wm-thn

    Three Ways to Get More Out of Local

    While a recent study conducted by GMS Local/GroupM affirmed the growing enthusiasm that online marketers have for the local marketplace, it also found that most national brands are missing the mark with their localization strategies. The study explored how engaged national brands are in their local marketing...
    Posted to 'Net Features (Weblog) by Linc Wonham on 02-06-2012
  • wm-thn

    nRelate Publisher Network for Content Marketing

    Content marketing and recommendation engine nRelate just announced that it is now servicing over 20,000 publishers. Nrelate offers widgets which help publishers to showcase content and increase engagement. The platform offers two widgets to showcase related and popular content, a dynamic unit called...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 02-02-2012
  • wm-thn

    Tech Evangelists and Targeting the Right Mobile Audience

    A recent study from International Data Corporation reveals what many mobile marketers have simply assumed all along – that targeting “tech evangelists” will lead to a higher return on investment and greater success with mobile apps. IDC’s ConsumeScape 360 research program identified...
    Posted to Mobile World (Weblog) by Peter A. Prestipino on 01-31-2012
  • wm-thn

    Digby Does Location-Based Mobile Marketing

    Multi-channel mobile engagement and commerce solution Digby announced the launch of its LocalPoint platform at the National Retail Federation show this week. The platform enables brands to create “geo-fences” around their brick-and-mortar stores and other points of interest and embed that...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 01-17-2012
  • wm-thn

    Eloqua Brings Social to Demand Generation

    Eloqua, a provider of revenue performance management solutions and a company referenced on Website Magazine 's Big List of Marketing Automation Software , has released a set of applications that enable B2B marketers to use social media to foster demand generation, drive leads and revenue. A quick...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 12-20-2011
  • wm-thn

    SMS Marketing Gains Momentum

    Hopefully, your customers have an unlimited data plan, because SMS marketing is gaining momentum. According to a recent study from multichannel marketing platform Trumpia , advertisers, marketing/PR professionals and agencies are increasingly using SMS marketing and multichannel marketing platforms to...
    Posted to 'Net Features (Weblog) by AllisonH on 12-17-2011
  • wm-thn

    Curbing Email List Attrition with Gold Lasso

    Losing more email subscribers than you're signing up? It's called list attrition and it's not uncommon. There are of course some solutions! Multichannel marketing software provider Gold Lasso for example today released customizable preference pages for their eLoop5 product suite which aims...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 12-14-2011
  • wm-thn

    Holiday Marketing Update from Kenshoo

    The early holiday numbers are in, which has led digital marketing software provider Kenshoo to unveil its 2011 Online Retail Holiday Shopping Report. Key findings from the report include: Holiday revenue that is driven by search advertising increased 22 percent year over year (YoY), while average order...
    Posted to 'Net Features (Weblog) by AllisonH on 12-09-2011
  • wm-thn

    Efficient Frontier Puts Adobe Atop Premier Marketing Suites

    Adobe has added another layer to its suite of digital marketing and advertising solutions with the acquisition of Efficient Frontier. The acquisition provides Adobe with multi-channel ad campaign forecasting, execution and optimization capabilities, to its existing digital marketing capabilities which...
    Posted to 'Net Features (Weblog) by Administrator on 11-30-2011
  • wm-thn

    Drive Higher Engagement with These Content Types

    A Web marketer's job can be made much easier when meaningful and valuable content is available to promote. There is no shortage of platforms on which to promote content, or channels through which to promote your content, or ways to construct messages about your content. But where many Web professionals...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 11-29-2011
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