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June may be the month of dads and grads, but moms are still in the spotlight with Jumptap's most recent MobileSTAT report, which focuses on mobile insights about moms. And marketers love moms, at least they should. Not only are...
Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely...
A new innovative ad format for mobile devices is allowing consumers to have a two-way conversation with brands. This is because voice and language solutions provider Nuance Communications has unveiled Voice Ads, which leverages Nuance’s...
Mobile applications are steadily winning over consumers as the preferred method for getting on the Web from their mobile devices, and the recent March MobileSTAT (Simple Targeting & Audience Trends) report from Jumptap shows that...
Last week at Google's Creative Sandbox event, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...
Last week at Google's Creative Sandbox even, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...
Audience data is a critical element in targeting advertisements across the mobile landscape. Jumptap, Inc ., a leader in targeted mobile advertising, and BlueKai’s , an enterprise data activation system for intelligent marketing...
Recently, a coalition of some of the primary trade groups in the mobile and Internet marketing industries gathered together to draft an updated version of the “Mobile Web Advertising Measurement Guidelines,” which was unveiled...
Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines...
Mobile ad network Jumptap has partnered with Evidon to fight for consumers’ rights to privacy. The partnership between the two companies brings the AdChoices icon to in-app and mobile Web advertisements that use behavioral data...
9 Ad Lessons to Change Your Thinking
SEO 3.0: Image Use and the Very Visual Future...
As CPCs Rise, How Will Advertisers React...
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