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A lot of people access YouTube and watch videos on their smartphones and tablet devices, and that number increases everyday. In fact, according to the Google-owned video streaming site, 20 percent of all of its global traffic comes...
Cloud-based mobile marketing platform Sitomic wants to help its partner agencies get more out of their mobile marketing efforts with two new solutions. The first is a white label program that lets partners offer services under their...
Just a few weeks ago, Apple came out and said it was going to reject iOS applications that access the host device’s Unique Device Identifier (UDID) code. This makes it very difficult, if not impossible, for developers to test...
In its newly released MobileSTAT report, mobile advertising network Jumptap reveals that Android and iOS together make up 91 percent of the mobile operating systems (OS) market. Based on data from the Jumptap network of more than 95...
One area of Web marketing that may seem out of reach for some small business owners is mobile advertising. Building a mobile-optimized website is one thing, but spending money and launching a whole ad campaign can be intimidating,...
Occupy the Mobile Web! Apparently there's more than one "One Percent," even when it comes to mobile bandwidth. It seems that the top one percent of mobile Web users consume half of the world's bandwidth, while the...
The Mobile Marketing Association (MMA) has released mobile ad unit guidelines which address the buying, selling, and creation of mobile ads for smartphones, feature phones and tablets. The MMA analyzed over 150 billion mobile ad impressions...
Mobile advertisements are about to improve their social lives. Greystripe , a mobile ad network, recently launched Ad Boosters , ad units that enhance Flash advertisements by making them more social and interactive. Ad Boosters come...
Targeted mobile advertising specialist Jumptap made public its MobileSTAT Report for August yesterday, which looked at Jumptap network data and reveals some interesting tidbits, such as the fact that Maine was the number one state...
Tapjoy has launched a new mobile video advertising platform called Tapjoy Videos. The platform is designed to provide advertisers with reach, impact and the brand building power of TV joined with the targeting and user engagement that...
According to mobile advertising and marketing firm inneractive , there are some major differences between men and women, at least as far as mobile ads are concerned. On August 22, the company released an infographic that shows the...
According to a survey by Harris Interactive, more than 77 million Americans are estimated to recall seeing a mobile advertisement, and 39 million are able to recall the brand category for that advertisement. The most memorable ad categories...
The Interactive Advertising Bureau (IAB) has launched a formal call-for-entries to its new Rising Stars Mobile contest. Announced at the IAB’s Mobile in the Mainstream…and as the New Main Screen conference in New York...
While the primary function of mobile ads has been to drive consumers to the Web, many campaigns are increasingly setting their sights elsewhere. New data released by Jumptap has found that 34 percent of performance-focused campaigns...
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