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More mobile phones are making their way into brick and mortar stores to aid consumers in making decisions during their shopping experiences. In fact, according to Empathica ’s Consumer Insights Panel survey, at least half of...
Today’s digital world is inevitably governed by the principles of multi-channel and multi-screen attribution modeling. New digital channels such as social networks are thriving due to the proliferation of smartphones and tablets...
What ad channel provides the biggest bang for your buck? Come on, you know. That’s right – search! Adobe just released data showing that search-based digital advertising still remains the biggest driver of ROI for marketers...
Mobile application development platform Appcelerator recently teamed up with the International Data Corporation (IDC) to analyze the social mobile application landscape, and their results show that Google is poised to give Facebook...
According to Shop.org's "State Of Retailing Online 2011: Marketing, Social, and Mobile” report, conducted by Forrester Research Inc., 91 percent of retailers currently have a mobile strategy in place or in development...
Social and mobile applications are where the money is at, and Tapjoy is feeling the love. The provider of monetization, distribution and publishing services for social and mobile applications announced it received $21 million in financing...
As the interest in mobile and social reach fever pitch for Web business professionals, so will the demand for analytics. Webtrends, a leading Web analytics provider, has apparently listened to the needs of marketers, rolling out several...
You have to give some credit to the email marketing industry for not fearing the technologies that were so loudly promised to replace email (namely social and mobile), instead embracing the opportunities that were presented. Case in...
Doing Facebook Hashtags the Right Way
Local Google Carousel in Focus
9 Ad Lessons to Change Your Thinking
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