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Thank you for visiting Website Magazine - the most popular print publication on how to achieve Web Success. Below you will find recent ppc content from our monthly magazine and daily weblog. Request a free or professional-level membership now and never miss another issue!

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  • wm-thn

    Five Non-Google PPC Programs

    Yes, we get it, Google does everything. Ask an affiliate marketer what they think the best Pay-Per-Click (PPC) program available is and they'll likely say Google AdSense. Why? Because it's free, easy-to-use and comes with a very popular and proven name attached to it. And while AdSense is a great...
    Posted to 'Net Features (Weblog) by Michael Garrity on 09-14-2011
  • wm-thn

    Super-Charged PPC Ads

    Running a successful pay-per-click advertising campaign can be a challenge for online retailers. In particular, writing great PPC ads can be a real struggle. With numerous products that have various benefits and varying price points, advertisers often feel overwhelmed when it comes to writing great ads...
    Posted to 'Net Features (Weblog) by Administrator on 08-09-2011
  • wm-thn

    Super-Charged PPC Ads

    Running a successful pay-per-click advertising campaign can be a challenge for online retailers. In particular, writing great PPC ads can be a real struggle. With numerous products that have various benefits and varying price points, advertisers often feel overwhelmed when it comes to writing great ads...
    Posted to Internet Advertising (Weblog) by Anonymous on 08-09-2011
  • wm-thn

    Paid Search Ad Spending Up

    Ad management platform Marin Software released findings from its Paid Search Quarterly Benchmarking Report ( available here ) which indicates a 20 percent year-over-year increase in paid search advertising spend. Marin examined 800 large-scale advertisers from its Global Search Index and found not only...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 07-08-2011
  • wm-thn

    Paid Search Ad Spending Up

    Ad management platform Marin Software released findings from its Paid Search Quarterly Benchmarking Report ( available here ) which indicates a 20 percent year-over-year increase in paid search advertising spend. Marin examined 800 large-scale advertisers from its Global Search Index and found not only...
    Posted to Internet Advertising (Weblog) by Anonymous on 07-08-2011
  • wm-thn

    WM Radio: August 6, 2010

    Pay-per-click marketing is the focus of this episode of Website Magazine Radio, as we talk with specialist Sergio Alvarez, COO of AI Media Group. We talk about the past, present and future of PPC and strategies to help your business profit. Also, we answer our listener question of the week, about the...
    Posted to Website Magazine (Weblog) by Mike Phillips on 08-06-2010
  • wm-thn

    PPC Bid Management is Antiquated

    A PPC Summit survey reveals that pay-per-click (PPC) advertising platform vendors and their customers are experiencing significant shifts in paid search marketing strategies. It's no longer just about bid management. The 2010 PPC Management and Optimization report profiles 14 PPC management and optimization...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 08-03-2010
  • wm-thn

    Quality Score: 5 Steps to Optimizing a PPC Account

    by Amber Speer, Hannapin Marketing The most common mistake when companies try to manage their own pay-per-click (PPC) account is a lack of organization around, and understanding of the Google Quality Score and Yahoo! Quality Index. Google Quality Score is an assigned number from 1 – 10, based on...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 03-01-2010
  • wm-thn

    MyLikes: Fully Customizable, CPC Affiliate Marketing

    Looking for an alternative to restrictive AdSense for your website? New start-up MyLikes believes they have a solution, and it's aimed squarely at niche publishers and industry influencers. In short, it works like this: Publishers sign up for an account then choose among participating advertisers...
    Posted to 'Net Features (Weblog) by Mike Phillips on 01-07-2010
  • wm-thn

    Competitive PPC: Keep Your Edge

    Staying competitive for your most sought-after keywords requires diligence, persistence, and a strategic utilization of the tools and reports that are available to you as a pay-per-click (PPC) manager. Improve and preserve the performance of your highly-competitive keywords by following these strategic...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 10-07-2009
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