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Yes, we get it, Google does everything. Ask an affiliate marketer what they think the best Pay-Per-Click (PPC) program available is and they'll likely say Google AdSense. Why? Because it's free, easy-to-use and comes with a...
Running a successful pay-per-click advertising campaign can be a challenge for online retailers. In particular, writing great PPC ads can be a real struggle. With numerous products that have various benefits and varying price points...
By Joseph Kerschbaum Staying competitive for your most sought-after keywords requires diligence, persistence, and a strategic utilization of the tools and reports that are available to you as a pay-per-click (PPC) manager. Improve...
Search marketing platform Kenshoo unveiled RealTime Campaigns today, a feature which links a company's search marketing program directly to their e-commerce or inventory system. Connecting inventory and marketing clearly offers...
Affiliate pay-per-click marketers are some of the hardest working Web professionals on the 'Net. That's why when you come across a tool that might just aid that group in terms of lowering the time they spend managing campaigns...
Click Forensics released PPC fraud figures from the first quarter 2009 last week. There is good news for PPC advertisers. The overall industry average click fraud rate was 13.8 percent for Q1 2009. That’s down from 17.1 percent...
When pay-per-click (PPC) advertising came on the scene nearly 10 years ago, it changed how companies promoted their products and services for the better. PPC remains one of the default ways to generate traffic, but many advertisers...
: By Joseph Kerschbaum : At a time when people are pinching pennies, how do Internet retailers still manage to sell their high-ticket products? Yes, the economy is down and consumers are spending less. But that doesn’t mean your...
What is your competition paying at Google, Yahoo, Microsoft and other PPC advertising networks for the top search terms and phrases? Chances are, more (or less) than you think depending on the network. Website Magazine’s PPC...
Digital advertising network MIVA , formerly Findwhat, announced the launch of a new online ad platform intended to replace the company's PPC system in the US and EU. Expect the new platform to include additional online advertising...
AdGooroo introduced "Top Ad Copy Report" to its SEM Insight’s offering to provide advertisers with examples of the industry’s most effective search advertisements, including those of competitors. The reporting...
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