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  • wm-thn

    Google Knows Best – Page Titles and CTRs

    It wouldn’t be outrageous to assert that page titles are the most important information that most searchers take into consideration when skimming SERPs. Their significance is underscored by the fact that on all major search engines, these titles aren’t just descriptions but are actually the...
    Posted to 'Net Features (Weblog) by Michael Garrity on 01-17-2012
  • wm-thn

    The Top Searches of 2011

    It’s important for Web workers to know what Internet users are searching for, whether it be tech businesses, hot gadgets, popular television shows or even celebrities. The savviest Web marketers know opportunity when they see it, and search results are the place to start. Search-engine aggregator...
    Posted to 'Net Features (Weblog) by Linc Wonham on 12-25-2011
  • wm-thn

    Bing's Search Share is Movin' on Up

    Yahoo's search influence may be waning, but it seems to be all good news for Bing. In under three years, the Microsoft-owned Bing, which actually powers Yahoo Search, crept up to almost tie Yahoo's share of the search engine market. Comparatively, Yahoo has been in the search game since 1995...
    Posted to 'Net Features (Weblog) by Michael Garrity on 12-22-2011
  • wm-thn

    Poor SEO Health for the Pharmaceutical Industry

    It looks like the pharmaceutical industry could use a new SEO prescription; that is, at least, according to a recent study by Covario , which details exactly how Big Pharma is providing the perfect blueprint for what not-to-do when it comes to SEO. Covario looked at 16 of the largest pharmaceutical advertisers...
    Posted to 'Net Features (Weblog) by Michael Garrity on 12-13-2011
  • wm-thn

    Efficient Frontier Puts Adobe Atop Premier Marketing Suites

    Adobe has added another layer to its suite of digital marketing and advertising solutions with the acquisition of Efficient Frontier. The acquisition provides Adobe with multi-channel ad campaign forecasting, execution and optimization capabilities, to its existing digital marketing capabilities which...
    Posted to 'Net Features (Weblog) by Administrator on 11-30-2011
  • wm-thn

    Impact of Google Search's SSL Change

    The encryption standard SSL (Secure Sockets Layer) should be familiar to digital workers, particuarly Internet retailers. Whenever private data is in play - whether via banking, shopping, or even sharing information - SSL will make an appearance. SSL in fact has become a core encryption technology on...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 11-10-2011
  • wm-thn

    Google Search Improves the View for Local Businesses

    As the pace of the Web gets even faster and more users start to access the Internet while they're on-the-go, it's important that they have as much necessary information readily available as possible. Some recent improvements to Google search aim to aid those busy users conducting searches for...
    Posted to 'Net Features (Weblog) by Michael Garrity on 11-03-2011
  • wm-thn

    The Mindsets of Search - Answer, Educate, Inspire

    An interesting research study was released today by About.com which revealed that users searching on the Internet exhibit three distinct human behavior search patterns. The behaviors identified by the "Three Mindsets of Search" study include “Answer Me”, “Educate Me”...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 09-26-2011
  • wm-thn

    Ask.com Returns as Q&A Destination

    The former whipping boy of algorithm-based search engines in Ask.com has reinvented itself – and it’s better than ever – if you’re a believer in user generated content in the form of questions and answers. Ask.com remains the fourth largest site in the US for unique searches according...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 09-01-2011
  • wm-thn

    Google Mobile and Places Integration

    Google has been focusing heavily on mobile and local search recently and released two features today which help further its prominence in these arenas. Google added new “shortcuts” (see image below) to commonly searched local categories e.g. restaurants, bars, coffee shops, on the mobile...
    Posted to 'Net Features (Weblog) by Peter A. Prestipino on 06-14-2011
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