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SEO Meta Data Mechanics: Titles & Descriptions

Inbound links and personal connections carry the strongest influence in search results listings, and today you will discover several tactics to increase both of those counts. There’s a lot more to securing first-place and first-page rankings, however, than links and personal connections. For that...

Posted to 'Net Features (Weblog) by Peter A. Prestipino on 02-07-2012
Google Update Highlights Freshness

Google recently announced several new search quality highlights that were rolled out in January. Perhaps more than any other "theme" from this round of updates, however, freshness seems to be the focus. Google has essentially made several adjustments/updates to the freshness algorithm it released...

Posted to 'Net Features (Weblog) by Peter A. Prestipino on 02-06-2012
Revenue Maximization for Natural Search

Technology solution provider Revvim.com is taking a unique approach, focusing on revenue instead of traffic alone as it relates to success with search engine optimization. Revvim's patent pending technology not only shows users how to improve their natural search results, but exactly what they need...

Posted to Mastering Search (Weblog) by Peter A. Prestipino on 01-30-2012
SEO Platform Ginzametrics Taps the SEOmoz API

SEO management and analytics solution Ginzametrics announced an API partnership with the SEOmoz Site Intelligence Service. Access to SEOmoz's API provides Ginzametrics with tools (and metrics on more than 58 billion pages and over 617 billion links) to allow them to analyze entire sites or individual...

Posted to Mastering Search (Weblog) by Peter A. Prestipino on 01-30-2012
7 Hot SEO and SEM Tips For Bloggers and Website Owners

Some people believe that SEO or Search Engine Optimization is not very important, but many others including me believe that it is still important for your website or blog. SEM or Search Engine Marketing term is sometimes used together with SEO or Search Engine Optimization term, simply because of their...

Posted to Search Engine Optimization (Forum) by Vladimir on 01-12-2012
Google Search: More Quality Changes & Codenames!

December's list of Google search quality highlights is out and there are quite a few that you may want and pay close attention to you. Google has even added some codenames to the individual changes - which certainly makes it easier to track (and recognize). Website Magazine's February 2012 issue...

Posted to 'Net Features (Weblog) by Peter A. Prestipino on 01-07-2012
Poor SEO Health for the Pharmaceutical Industry

It looks like the pharmaceutical industry could use a new SEO prescription; that is, at least, according to a recent study by Covario , which details exactly how Big Pharma is providing the perfect blueprint for what not-to-do when it comes to SEO. Covario looked at 16 of the largest pharmaceutical advertisers...

Posted to 'Net Features (Weblog) by Michael Garrity on 12-13-2011
Need to Know: 6 Key Google Algo Updates for December 2011

Google published another list of algorithm changes last week, following up on set of improvements it announced last month. Here’s what digital Web workers need to know and can expect on the search results pages in the future: Original Content Signals: In perhaps the most important of the changes...

Posted to 'Net Features (Weblog) by Peter A. Prestipino on 12-05-2011
Drive Higher Engagement with These Content Types

A Web marketer's job can be made much easier when meaningful and valuable content is available to promote. There is no shortage of platforms on which to promote content, or channels through which to promote your content, or ways to construct messages about your content. But where many Web professionals...

Posted to 'Net Features (Weblog) by Peter A. Prestipino on 11-29-2011
Spice Up Holiday SEO with Product Microdata

Google can be stingy with new information about its search algorithm, which makes the company's sharing of some recent changes all the more important for Web professionals. Likely the biggest difference in the algorithm is that Google “is now more likely to pick text from the actual page content”...

Posted to 'Net Features (Weblog) by Michael Garrity on 11-18-2011

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