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What ad channel provides the biggest bang for your buck? Come on, you know. That’s right – search! Adobe just released data showing that search-based digital advertising still remains the biggest driver of ROI for marketers...
Have you heard of Fanplayr ? If not, keep reading, because this new marketing solution could really help improve your social media strategy, particularly in increasing user engagement and conversions. Or, at the very least, it'll...
Enterprise social network platform Yammer has announced integrations CRM and project management platform AffinityLive and HR Software-as-a-Service Subscribe-HR. The integrations will allow Yammer users to see activity stories from...
Mobile application development platform Appcelerator recently teamed up with the International Data Corporation (IDC) to analyze the social mobile application landscape, and their results show that Google is poised to give Facebook...
There has been some serious discussion lately about the viability of Facebook-related commerce. To get caught up, read WM 's post Solving the Facebook Merchant Exodus . Whether you're a believer now in f-commerce or not, it's...
Social network MySpace announced it had added one million new members since December 2011 thanks to the introduction of the new Myspace Music player. Sign-ups on the once leading social network, which was acquired by Specific Media...
The idea that social networks will revolutionize the ecommerce experience has yet to materialize. But tablets? That’s another story. Baynote’s 2011 Online Holiday Shopping Experience report, which surveyed 1000 consumers...
Do you use your real name when you post comments on the Web? According to some recent data released by Disqus, the answer is a resounding no. Disqus, a platform for online commenting communities, found that the most important contributors...
Social sharing is an important element of successful email campaigns, according to recent data from email marketing service provider GetResponse . Despite the positive effect that results from including social sharing buttons within...
Social media dashboard Sendible , one of Website Magazine’s Top 50 software solutions and a platform used by companies the likes of BBC and Zynga, has announced new features which aim to facilitate collaboration between clients...
Who is the winner of the social sharing wars? Well, Facebook of course. That's what indicated in data released today by ClearSpring Technologies, makers of the popular AddThis sharing platform. AddThis is really the perfect platform...
Social marketing management software provider Awareness has expanded the functionality of its Social CRM suite with the launch of a new Facebook Campaign Manager. The product, available to customers of the Awareness Social Marketing...
At this point, even the most inexperienced Web marketer is aware of the vital role that social media plays in promoting a brand on the Internet. Of course, almost everyone has a presence on at least one of the major social destinations...
Adobe has added another layer to its suite of digital marketing and advertising solutions with the acquisition of Efficient Frontier. The acquisition provides Adobe with multi-channel ad campaign forecasting, execution and optimization...
A Web marketer's job can be made much easier when meaningful and valuable content is available to promote. There is no shortage of platforms on which to promote content, or channels through which to promote your content, or ways...
4 Backlink Myths Busted
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Yahoo! Acquires Tumblr in Billion Dollar...
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