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You have to give some credit to the email marketing industry for not fearing the technologies that were so loudly promised to replace email (namely social and mobile), instead embracing the opportunities that were presented. Case in...
When is the best day to post on Facebook? How about the best time of day? Social media managment company Vitrue released data which reveals some interesting Facebook publishing strategies and practices based on data evaluated from...
Digg users apparently deserted the site in droves for Reddit yesterday according to data from Web analytics company StatCounter. The firm’s research arm StatCounter Global Stats conducted a special analysis of Digg versus Reddit...
Google Buzz never really took off with consumers, but that has not stopped Google from making the platform more accessible to developers. Google announced a new feature for its Google Buzz API dubbed Track which allows a user to restrict...
75-million member-strong professional network LinkedIn has acquired recommendation technology mSpoke. Financial terms of the acquisition are not being released but place your bets - LinkedIn is on its way to even greater relevancy...
Social media monetization provider gWallet is putting its money where its mouth is with the gWallet Challenge, a program that will give a $20,000 cash payment to social gaming publishers that do not generate more revenue using the...
Social media dashboard Hootsuite unveiled some smarter, more social tools which aim to satisfy the blurred lines between marketing, support and technical messaging as Web users increasingly conduct their interactions across multiple...
Kudos to email and social media mavens for realizing that two great mediums work perfectly well together and that one will not (or should not) entirely replace the other. There seems to be lots of evidence to support this. GetResponse...
Email service provider What Counts must sense that social media is a better friend than foe, announcing a partnership today with social media tracking provider Meteor Solutions and Quorus, a word-of-mouth (WOM) social shopping engine...
Web marketers looking to further their businesses’ presence on Facebook are turning in droves to the Social Plugins recently offered up by the social networking powerhouse. The group which I predict will have the most immediate...
Research company Forrester released an analytical framework today designed to aid marketers in reaching social media influencers and scale their WOM (word-of-mouth) marketing efforts. From the release: Peer Influence Analysis gives...
A study of advertising campaigns on top social networks by ClickForensics found a click fraud rate of 11.5 percent in Q1 2010 as the overall industry click fraud rate rose to 17.4 percent. ClickForensics studied online campaigns from...
A new survey from PRWeek and PR Newswire shows that more journalists are using social networks and blogs for story sources. In 2009, 25 percent of journalists used a company blog for sources, and 24 percent used social networks (such...
The Easter holiday shopping season is in full swing and it may just be your last chance to make some big sales before the back to school season starts. Many merchants are expecting this to be a rather slow summer shopping season so...
Search engine optimization (SEO) campaigns have moved far beyond simply optimizing <title> tags, page content, and generating incoming links. Now that Google “universal” or “blended” search has become...
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