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Increasing global engagement of qualified fans in target demographics was the goal behind Hilton Hotel & Resorts' strategic campaign to achieve 1 million likes on Facebook. Hilton reached its goal this month and became the...
Mobile application development platform Appcelerator recently teamed up with the International Data Corporation (IDC) to analyze the social mobile application landscape, and their results show that Google is poised to give Facebook...
The idea that social networks will revolutionize the ecommerce experience has yet to materialize. But tablets? That’s another story. Baynote’s 2011 Online Holiday Shopping Experience report, which surveyed 1000 consumers...
Who is the winner of the social sharing wars? Well, Facebook of course. That's what indicated in data released today by ClearSpring Technologies, makers of the popular AddThis sharing platform. AddThis is really the perfect platform...
Social marketing management software provider Awareness has expanded the functionality of its Social CRM suite with the launch of a new Facebook Campaign Manager. The product, available to customers of the Awareness Social Marketing...
A new study from SocialCode is looking at how age and gender affect click-through rates and ‘Like’ rates on Facebook. What the agency found was that for ads with a ‘Like’ button, older Facebook users have a...
Email marketing service provider StreamSend has launched a new suite of social marketing tools for helping clients delivering messages into inboxes and beyond into social media destinations. What makes these new features worthy of...
The June numbers have been crunched, and LinkedIn officially passed MySpace to become the number two social networking site in the U.S. According to ComScore, Facebook was the number one social networking site with 160.9 million visitors...
Merchants that bave been slow to adopt social media support and functionality within their shopping carts are now officially late to the game. According to Merchant Circle, 70 percent of local US small-to-medium size business owners...
Want more Facebook Fans? Who doesn’t! In order to gain control of the opportunities however, retailers and brands must engage their most loyal audience. Social commerce enabler PowerReviews released a new addition to its Facebook...
Web-based PR and marketing software Volusion unveiled their Spring '11 edition last week. Volusion customers are now able to send messages, share news and join conversions on Twitter and Facebook directly within the Vocus dashboard...
The past four weeks have been an active one for Web and mobile app developers - particuarly for those in any way using Facebook's API's. Facebook has updated four of its API's in the last month: the Social Graph API and...
When is the best day to post on Facebook? How about the best time of day? Social media managment company Vitrue released data which reveals some interesting Facebook publishing strategies and practices based on data evaluated from...
Web marketers looking to further their businesses’ presence on Facebook are turning in droves to the Social Plugins recently offered up by the social networking powerhouse. The group which I predict will have the most immediate...
Social entertainment platform AppBank has signed up nearly 30,000 users in the six weeks since its launch. This will undoubtedly act as a beacon to advertisers looking for exposure in the social networking ecosystem and attract users...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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