Get the magazine exclusively for web professionals
Earlier this week, Web media and technology company Yahoo announced that it was launching two brand new in-stream ad unit formats: one for desktops and mobile devices, and another standard billboard-type ad. In a move that is similar...
The art of marketing is all about connections, and few relationships are more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different...
The art of marketing is all about connections, and no relationship is more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different from...
Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. Bing expects radius targeting (which enables advertisers...
As the debate over do-not-track legislation rages on, Google and Yahoo continue to take steps hoping to appease those in favor of blocking all trackable user data. Google announced on their AdWords blog that they will adopt the familiar...
At the same time as their merger with Yahoo was being finalized, the folks at Microsoft rolled out several new updates to their targeting and reporting options, and online and desktop interfaces. Many of the changes were substantial...
There is a new breed of online ads out there, and they are gaining in popularity and usage. Ambient Point of Action advertisments (APA) cover the entire Web page where a user is set to accomplish a specific task - such as logging into...
Google recently predicted that display advertising will be a $5 billion industry by 2015. Yahoo! keeps pushing display advertising (reporting a 17% increase in Q3) and claims to be as dedicated as ever to the medium. Jumping on board...
AdGooroo released its quarterly Search Engine Advertiser Update today and the news looks good (very good) for Yahoo!. The report indicated a 12 percent increase in Yahoo!'s first-page advertisers and a corresponding increase in...
Microsoft and Yahoo! formally announced today that they have received clearance for their search agreement from the U.S. Department of Justice and the European Commission. According to a joint statement, the companies will now turn...
Display advertising, once the darling of Internet marketing, fell out of favor as the rise of PPC (pay-per-click) advertising began. That may soon change as Yahoo! today launched Yahoo! My Display Ads , a self-serve display ad marketplace...
Yes, the first day of Spring - perhaps that's why we managed to publish one post yesterday. Spring is not just on our minds, though Yahoo has kindly provided a few tips about spring cleaning for your paid search account. It's...
The New York Times is reporting that Yahoo plans to introduce video and images into paid search ads. Couple that with Comscore indicating that Yahoo! increased its search share while Google slid (albeit slightly), and you may want...
Doing Facebook Hashtags the Right Way
Local Google Carousel in Focus
9 Ad Lessons to Change Your Thinking
View all...
advertisement
