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A Lack of Social Media Cohesion

New research from eCommerce and digital marketing company Acquity Group reveals that more than 75 percent of brands lacked a cohesive social media presence across the major platforms. Results from the agency’s 2012 Brand eCommerce...

Half of U.S. Views Online Video Ads

Digital analytics firm comScore unveiled its August Web video rankings recently which show that, among other things, Americans watch a lot of videos on the Internet. Without question, most videos that are viewed online are watched...

How Long Do Links Survive?

Who would have thought that bit.ly was useful for more than just shortening your URLs? The popular link shortener recently released on their blog the findings of a very scientific study that they conducted about the lifespan of shared...

What to Know About Google +1 for Web Professionals

Another change is taking place with Google's search rankings, on the heels of Google's Farmer Update. This one, +1, is all about the intersection of social and search. From the official Google blog: "Our goal at Google...

The Video Race: Who’s Winning?

Comscore today released data from its Video Metrix service showing that U.S. Internet users watched an average of 13.6 hours of online video content in February 2011, engaging in more than 5.0 billion viewing sessions. As you might...

Holiday Ad Budgets Get Social

More advertisers are spending more of their ad budgets on social network advertising this holiday season, according to financial consulting firm BDO, USA. The BDO USA Retail Compass Survey of CMOs examined the opinions of 100 chief...

Holiday Ad Budgets Get Social

More advertisers are spending more of their ad budgets on social network advertising this holiday season, according to financial consulting firm BDO, USA. The BDO USA Retail Compass Survey of CMOs examined the opinions of 100 chief...

Online Video: Is the Party Over?

A look at recent Compete data shows that just about every major online video portal lost traffic last month. Take a look at the numbers, from Compete's February 2010 data. However, YouTube recently reported that users are uploading...

The Decade's Most Influential Internet Moments

The Webby Awards, handed out by New York's International Academy of Digital Arts and Sciences, have announced their list of the top 10 Internet moments of the decade. With just a quick scan, the list is impressive and underscores...

Off-Site Development Tops Holiday Retail Objectives

Shop.org's annual eHoliday Study points to a growing trend among merchants this holiday season - off-site Web development. According to the study, retailers are taking social media seriously. They are developing their presence...

Anatomy of a Viral Marketing Failure

Brown's Chicken is in need of a revival. Although a Chicago institution, the restaurant chain suffered major damage in the wake of a horrific mass murder at one of their locations in 1993. Recent news has brought that painful memory...

Social Media Eye Tracking Study

A new eye tracking study conducted on Facebook, Twitter and YouTube by digital marketing provider Oneupweb reveals some interesting trends, including the way users interact with paid ads in social media . “We wanted to know if...

RedGage: Avoid or Consider?

RedGage has launched in public beta after 18 months in development. It's one of those Web services you are either going to love or absolutely hate. RedGage is positioning itself as a centralized hub for users to earn money for...

Automate Video Feeds to Your Facebook Wall

Facebook and Twitter are currently waging war in the "update" arena. But one distinct advantage Facebook has over Twitter is the ability to embed multimedia directly into status updates without requiring the user to click...

  • Explore the WEB 100!

    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
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