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2008-11 - Website Magazine

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SEO Fresh Perspectives: Brand, Content Optimization, Keyword Research, Site Structure, Links, Analytics

SEO Fresh Perspectives: Brand, Content Optimization, Keyword Research, Site Structure, Links, Analytics...

Published Thu, Oct 30 2008 12:20 PM by Administrator

Filed under: Search Engine Optimization, seo, 2008-11
Using Trademarks in Internet Marketing

Many complications revolve around the use of trademarks. Is the name of the website problematic? What about the domain name? Can competitors’ trademarks be used in website content, metatags or purchased keywords? In the brick and mortar world, answers...

Published Thu, Oct 30 2008 12:15 PM by Administrator

Filed under: 2008-11, internet law, trademarks
Browser Wars Fallout: Will Your Website Survive?

Your new website is ready to launch. It looks great and has several new media-rich features designed to engage your audience. But before you deploy, can you be certain the site will look good and perform consistently across multiple browsers? Is this...

Published Thu, Oct 30 2008 12:14 PM by Administrator

Filed under: firefox, IE, browsers, browser testing, gomez, 2008-11, chrome market share, performance monitoring
Developing the Right PPC Bidding Strategy

Pay-per-click (PPC) advertising campaigns and bidding strategies are like any other business decision — you need to start with the result in mind. Clearly define the business objective before setting your first bid. For example, one campaign might...

Published Thu, Oct 30 2008 12:12 PM by Administrator

Filed under: ppc, 2008-11, ppc strategy, ppc bidding, pay-per-click
Social Computing: Delivering On the Promise, Avoiding the Peril

The Web is a powerful channel for all types of communication and lies at the center of most marketing strategies today. And, as the Web continues to evolve into a user-centric, user-contributed medium, engaging in social computing and providing frameworks...

Published Thu, Oct 30 2008 12:10 PM by Administrator

Filed under: social computing, 2008-11
The ABC's of PCI Compliance

The face of e-commerce is about to change in a big way. In the coming months, the Payment Card Industry (PCI) implements DSS — the new standard in security practices for e-commerce companies. Whether you are an online merchant, webmaster or Web...

Published Thu, Oct 30 2008 12:09 PM by Administrator

Filed under: ecommerce, 2008-11, pci compliance
PPC Copywriting That Brings Quality Clickthroughs

All clickthroughs are not created equal. Yet, that’s a common assumption by almost every pay-per-click (PPC) advertiser. That mistake could be costing you sales while also inflating your advertising budget. There are quality clickthroughs and generic...

Published Thu, Oct 30 2008 12:08 PM by Administrator

Filed under: ppc, copywriting, 2008-11, ppc strategy, ppc bidding, pay-per-click
Beyond Adsense

By Jeremy Schoemaker In early 2003, I started using Google AdSense. The first day, I made $5 and was ecstatic. Then, in less than 18 months, I was cashing $130,000 checks per month on the same site. Google AdSense is an amazing and innovative product...

Published Thu, Oct 30 2008 12:06 PM by Peter A. Prestipino

Filed under: 2008-11
A Different Breed of Affiliate Tools: GoldenCAN and PopShops

by Evgenii “Geno” Prussakov Affiliates are motivated by one thing — revenue. But the road to this goal is often bumpy and difficult to navigate. Selecting and participating in some of the thousands of affiliate programs can be overwhelming...

Published Thu, Oct 30 2008 12:05 PM by Administrator

Filed under: 2008-11
Don't Get Scrooged This Holiday Season

Consumers continue to shift toward more cautious spending in the second half of 2008, thanks to a volatile economy brought on by escalating gas prices, high food prices, the lending crisis and major failures in the financial services industry. But it’s...

Published Thu, Oct 30 2008 12:04 PM by Administrator

Filed under: ecommerce, holiday marketing, 2008-11
International ‘Net; Berlin, Germany

By Mike Phillips The Web has brought us all closer. We now work and live in a global community and, as such, we can’t afford to ignore business opportunities across borders. This issue we introduce International ‘Net, a new feature of Website...

Published Thu, Oct 30 2008 12:03 PM by Administrator

Filed under: 2008-11
Lifestreaming the Open Source Way with Sweetcron

By Peter Prestipino The single greatest challenge to pure and seamless lifestreaming (the real-time flow of activity across various websites) is the presence of multiple platforms. Twitter this, Digg that, post to Delicious, create a YouTube video, drop...

Published Thu, Oct 30 2008 12:02 PM by Administrator

Filed under: lifestreaming, 2008-11, sweetcron
Avoid iPhone App Traps

by Niels Hansen The iPhone’s initial release was predictably successful. And with the recent release of the second generation iPhone, it seems that Apple has hit the jackpot again, and opened up a number of opportunities for companies large and...

Published Thu, Oct 30 2008 12:01 PM by Administrator

Filed under: iphone, 2008-11
Giant Leaps Across-Channel Marketing

By Susan Whitehurst, Publisher, Website Magazine Change is in the air. And for many Web-centric businesses, it means a fresh look at traditional marketing. In fact, recent developments with Google and Microsoft suggest the big key to success is to reach...

Published Wed, Oct 29 2008 12:15 PM by Administrator

Filed under: 2008-11

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2008-11 - Website Magazine