This Week @ Website Magazine

Finding Lost Impressions with Share of Voice Metrics
In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived.

Double AOV with Behavioral Commerce
The more you know about your customers, the better positioned you are to sell them products - and sell more in general. Online hat retailer Hats in the Belfry can apparently attest to that.

Convert Documents to Native Mobile Apps (Android)
AppsGeyser now enables anyone to convert documents into applications, which will allow document app creators to instantly submit their apps into the Android Market and other app stores in order to increase their global reach.

Get More Orders Through New Email Integration
Online form-building service Formstack and email marketing solutions provider Constant Contact have partnered to launch an in-product integration that enables Constant Contact users to create and insert online forms directly into their email marketing campaigns.

Digital Business Card Platform Affiliate Program from Fetchly
Digital business card platform provider Fetchly launches new affiliate program to reward users that sign up new accounts.

New Ecwid Solution Available for Yola Customers
Free website builder provider Yola has partnered with Ecwid to provide its users with the ability to create a fully functional ecommerce store for their websites.

Listrak Launches Shopping Cart Abandonment Index
Email marketing solution provider Listrak has launched a Shopping Cart Abandonment Index, which helps merchants track and uncover trends associated with cart abandonment rates of online shoppers.

More Apps Added to HootSuite App Directory
Social media managing dashboard HootSuite has added to its ever growing list of apps within its App Directory, including apps for Digg, Trendspottr and InboxQ.

Softaculous v4.0 Brings UI and API Improvements
The popular Softaculous auto installer has released version 4.0, which features several user interface improvements as well as some changes to its developer API.

FireHost Expands to Europe
Secure cloud hosting company FireHost has set its sights on Europe, officially announcing that its secure hosting services are now available at data centers in London and Amsterdam.

Mobile Business Card Builder from Sitomic
Mobile site publishing platform Sitomic.com has launched a free Mobile Business Card Builder that allows users to create mobile profiles that can connect to printed media through QR codes.

Alfresco Makes an Effort to be More Social
Enterprise content management system Alfresco just rolled out Enterprise v4, which allows users to access and edit content on mobile devices, connect to a variety of publishing channels, collaborate with users through the cloud and integrate with numerous productivity apps.

StreamSend Integrates with Google Analytics
StreamSend has integrated Google Analytics into its social marketing tool suite StreamSend Share, which has led to more than a 20 percent improvement in the view and click rate of emails that are designed to be shared socially.

Email for Merchants with Miva Merchants and MailChimp
Email marketing service MailChimp released a new integration module for the Miva Merchant platform, which enables sellers to create customizable email newsletter signup forms.