This Week @ Website Magazine

The Digital Future in Focus
Comscore released its annual report examining trends in the digital world including social media, search, online video, digital advertising, mobile and e-commerce. The 2012 U.S. Digital Future in Focus provides several key insights and highlights what these trends mean for the coming year.

eTapestry Integrates with Constant Contact
The leading software platforms are those that make the most (and best) third-party integrations available to their users. Blackbaud’s fundraising software eTapestry has just announced such a platform integration, partnering with email marketing service provider Constant Contact.

Path Analysis: Google Refreshes Search Funnel Reports
Google has made several improvements to its AdWords Search Funnels, a tool initially released in 2010 that enables advertisers to better understand the series of search impressions and clicks that ultimately result in conversion.

Three Ways to Get More Out of Local
While a recent study conducted by GMS Local/GroupM affirmed the growing enthusiasm that online marketers have for the local marketplace, it also found that most national brands are missing the mark with their localization strategies.

Dollar-a-day Hosting for Video Neophytes
Online video hosting service vzaar has launched a new package that hosts up to 250 videos for less than a dollar a day. The idea behind vzaar Express is to give smaller businesses that may be new to video marketing the freedom to experiment until they’ve found the approach and message that’s right for their brand.

Facebook Ad Budgets Grow Faster than Paid Search
Digital marketing software provider Kenshoo has unveiled some interesting growth metrics based on analysis of more than 100 billion ads delivered on Facebook through its Kenshoo Social platform.

Jivox – Video Ads for the Political Landscape
The political season is certainly heating up, and there have been quite a few technology-related releases that can be directly related to a candidate's success. But perhaps none of them will play a more important role than video, as it remains a powerful engagement mechanism.

Developers' Toolkit Released for jQuery and HTML5
ComponentOne has released of a kit of UI widgets for HTML5 and jQuery development. The centerpiece of the release – called Wijmo – is the data visualization widgets that include more HTML5 chart types and new HTML5 gauges.

Mobile Web Usage is Doubling Every Year
Global Internet usage through mobile devices – not including tablets – essentially doubled from 4.3 percent in January 2011 to 8.5 percent in January 2012, according to Web analytics company StatCounter.

Be Like Mark: Facebook IPO Takeaways
Just in case you've been living under a rock, Facebook announced its epic $100 billion IPO this week. From old media to new media to social media, and within every digital business in between, everyone's talking about it.

Finding Lost Impressions with Share of Voice Metrics
In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived.

Double AOV with Behavioral Commerce
The more you know about your customers, the better positioned you are to sell them products - and sell more in general. Online hat retailer Hats in the Belfry can apparently attest to that.

Convert Documents to Native Mobile Apps (Android)
AppsGeyser now enables anyone to convert documents into applications, which will allow document app creators to instantly submit their apps into the Android Market and other app stores in order to increase their global reach.

Digital Business Card Platform Affiliate Program from Fetchly
Digital business card platform provider Fetchly launches new affiliate program to reward users that sign up new accounts.

New Ecwid Solution Available for Yola Customers
Free website builder provider Yola has partnered with Ecwid to provide its users with the ability to create a fully functional ecommerce store for their websites.

Listrak Launches Shopping Cart Abandonment Index
Email marketing solution provider Listrak has launched a Shopping Cart Abandonment Index, which helps merchants track and uncover trends associated with cart abandonment rates of online shoppers.

More Apps Added to HootSuite App Directory
Social media managing dashboard HootSuite has added to its ever growing list of apps within its App Directory, including apps for Digg, Trendspottr and InboxQ.

Softaculous v4.0 Brings UI and API Improvements
The popular Softaculous auto installer has released version 4.0, which features several user interface improvements as well as some changes to its developer API.

FireHost Expands to Europe
Secure cloud hosting company FireHost has set its sights on Europe, officially announcing that its secure hosting services are now available at data centers in London and Amsterdam.

Mobile Business Card Builder from Sitomic
Mobile site publishing platform Sitomic.com has launched a free Mobile Business Card Builder that allows users to create mobile profiles that can connect to printed media through QR codes.

Alfresco Makes an Effort to be More Social
Enterprise content management system Alfresco just rolled out Enterprise v4, which allows users to access and edit content on mobile devices, connect to a variety of publishing channels, collaborate with users through the cloud and integrate with numerous productivity apps.

StreamSend Integrates with Google Analytics
StreamSend has integrated Google Analytics into its social marketing tool suite StreamSend Share, which has led to more than a 20 percent improvement in the view and click rate of emails that are designed to be shared socially.

Email for Merchants with Miva Merchants and MailChimp
Email marketing service MailChimp released a new integration module for the Miva Merchant platform, which enables sellers to create customizable email newsletter signup forms.