Stipple is a service that allows anyone to tag images with any type of URL link, including (but not limited to) images, videos, websites, PDFs, or download links. This makes it possible to monetize an image by including links to advertisements or e-commerce product pages, and, thus, makes images (the most popular type of content on the Web today) that much more valuable.
Recently, the company took off the wrapping and opened Stipple up to everyone in public beta. Along with this launch comes a new direction for the service that focuses more on social sharing (as opposed to simply letting advertisers tag photos) by allowing users to follow others, “like” images, and browse the site’s most popular pictures.
Users can upload images to Stipple directly from their computers, or import them from their website, blog, online store, or social media account(s). Once the photos are tagged, they are made shareable and embeddable, so that users can take them off of Stipple’s website and share them with the rest of the Web.
Each image will come with analytics that let the tagger see how many people have viewed and interacted with it.
At the moment, tags and analytics only work on Stipple’s partner sites, sites that embed images with an embed code, or for users that have downloaded the Stipple Viewer browser extension, which allows them to see Stipple tags outside of the publisher network; this is particularly convenient for users who want to published tagged photos on Facebook or Pinterest, because then they can reach at least those followers who have the extension.
Currently, over 4000 publishers have enabled Stipple on their sites and report that they “routinely” see engagement rates with Stipple-tagged images that are 100 times the rates of their display ads.