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The free iPad app provides current Webtrends customers with an innovative extension of the company's digital intelligence solutions. However, the iPad app can also be leveraged by all digital marketers, regardless of whether they are current Webtrends clients or not.
In fact, after downloading the app, all users can input their Facebook, Twitter and YouTube account credentials. The app provides users with an iPad-optimized view of relevant data from these properties, which is formatted for easy sharing within organizations.
"We developed the new Webtrends Today iPad app with the needs of our customers and modern digital marketers in mind," says Benjamin Diggles, director of digital marketing with Webtrends. "Our customers told us that they were looking for a better, more convenient tool for accessing key digital intelligence data and sharing it. Our iPad app is specifically designed and optimized to make important digital data beautiful, mobile, meaningful and, most of all, shareable, so that the insights it inspires can reach throughout organizations and make them more successful."
The Webtrends app allows digital marketers to measure the engagement of their Facebook communities and Pages with access to data such as the number of likes and conversations, as well as clear graphic visualizations of social impact across demographics and trending comments. Additionally, relevant Twitter influence data is also represented, including current Klout score, number of followers, retweets and total number of tweets sent.
Webtrends also integrates relevant YouTube data into the company's iPad app, including total number of views on each YouTube video that is tracked, as well as total channel views. Users also have the ability to sort YouTube videos by most recent or most viewed, and play any of their tracked videos within the app if desired.
It is also important to note that the iPad app for current Webtrends customers also accesses and integrates data from the Analytics 10 platform, which enables them to compare performance metrics and analytics across digital channels – including websites, mobile and social properties.