Gamification is a digital trend that captured my attention since it first began to emerge. Why? Well, I think people need motivation – but motivation doesn’t always have to come in the form of money. Sometimes it’s enough to be about our ego alone.
Bunchball is one of those gamification providers that seems to have everything figured out – as if you couldn’t tell from our coverage here and here and here. But the gamification technology provider apparently has no plan to stop bringing gamification to the digital businesses in every way possible.
The company has announced plans to release a connector to Twitter for its Nitro gamification engine and its Integrated Nitro solutions.
Bunchball’s Nitro Connectors enable enterprises to connect gamification programs to enterprise applications and social networking tools. With Nitro Connector for Twitter, Bunchball customers will have at their disposal a rather powerful way to motivate site vistiors, consumers and employees to post tweets that support brands and campaigns. Companies can define and track phrases and hashtags that relate to their products, services or indstures and detect when users include them in tweets – rewarding users for their activity.
"Bunchball's Nitro Connector for Twitter is a great example of the value that our Nitro Connectors bring to customers. You can easily and quickly extend your gamification initiatives to include tweets containing the hashtags or phrases you care about most, at the moment that you care about them. With Nitro Connector for Twitter, we're helping customers drive the behaviors that drive their business."
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