Social Media Users are Young(ish) & Female

Well, who would have thought! According to a Pew Research survey from late 2012, young adults are more likely than any other age group to use major social media platforms.

According to Pew's survey, 67% of all internet users indicate they are on social networking sites. Where it gets interesting, however, is in the network-by-network breakdown. 

  • Facebook: 67% of users are on Facebook; the service is espeically appealing to women, adults aged 18-29. 
  • Twitter: Only 16% of respondents indicated they were users; the platform is especially apealing to adults ages 18-29, African-Americans, urban residents. 
  • Pinterest: 15% of internet users, claim to use the platform; especially appealing to women, adults under 50, whites, those with some college education. 
  • Instagram: Just 13% of internet users are on Instagram; especially appealing to adults ages 18-29, African-Americans, Latinos, women, and urban residents. 
  • Tumblr: Only 6% of Internet users are on the network; appealing to adults ages 18-29.

On the whole though, the chart from Pew below indicates that social network usage trends more femal, white (non-hispanic), young, somewhat educated, and urban. 

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