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Shopatron Relaunches Brand Around New Innitiative

There are some big changes brewing over at Shopatron, because the e-commerce service provider has launched its Allied Commerce initiative on the heels of a $4 million venture debt financing it completed in December 2012.

The initiative includes a complete relaunch of the Shopatron brand around the Allied Commerce concept, which is based on branded manufacturers, multi-channel retailers and local storefronts joining together to provide online shoppers with more convenient and affordable fulfillment options. 

Additionally, the company is announcing the broad market availability of its Shopatron Retailer solution for multi channel retailers. Shopatron Retailer was first introduced in 2012, the solution assists retailers in efficiently managing their inventory across both online and offline channels, which provides shoppers with more delivery options that helps drive them into local stores. Since the launch, many brands have leveraged the technology, including Cost Plus World Market, Sport Chalet and Intermix. Because of this success, the company also announced the addition of Ken Callahan as senior vice president of retailer sales and accounts.

“As Amazon and others have moved toward local order fulfillment and same-day delivery, we have seen tremendous response from multi-channel retailers wanting to provide shoppers with convenient, cost-saving new options for receiving their online orders. As a result, we expect our Shopatron Retailer customer base to nearly triple in 2013,” said Ed Stevens, Shopatron CEO and founder. “Ken Callahan is a proven builder of world-class sales organizations focused on retail supply chain and order management solutions, making him the perfect choice to grow our Shopatron Retailer line of business as customer demand accelerates.”

Shopatron has also announced further customer growth targets and other new leadership hires within its sales organization, including Justin Manning as vice president of manufacturer sales and accounts.

“With the increased adoption of cross-channel order management and local fulfillment models, we believe we will double our manufacturer client base to over 2,000 brands by year end 2014,” said Stevens. “We are pleased to welcome Justin Manning to the team, as he is exactly the type of customer-driven operational sales leader we need to meet our aggressive goals in this sector.”

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