If you could use just one platform to manage all of your digital advertising campaigns, would you do it?
Pricing Engine is hoping you will as it formally launches its platform, a system that helps SMB's grade ad performance using peer benchmarks, and receive reccommendations for their search marketing campaigns.
“The vast majority of small business owners are either too busy running their operations to effectively manage their online advertising campaigns, or can’t afford optimization platforms used by the Fortune 500 – or both,” said Kagan. “Because of this, we saw a clear need in the marketplace for a solution that allows small businesses to improve their ad performance in a simple, efficient and unified manner. Pricing Engine gives small business owners a decided edge in terms of their ability to get more sales and leads through digital advertising.”
During its beta period, the company apparently signed up hundreds of small business owners who have used the system and suggested enhancements. But now it's ready for prime time. To accelerate its launch, Pricing Engine is working with resellers in a number of industries to reach even more SMB's. To date it has signed reseller partners with access to more than 500,000 U.S. small business owners, according to an official statement, and will be rolling out the system with those partners in the coming months.
Pricing Engine is being released to the general public with a rather simple dashboard (seen below) that allows advertisers to both create and manage search-based adveretising campaigns simultaneously across Google, Yahoo and Bing. Campaigns can be created once and deployed everywhere with changes to improve performance pushed out to all channels at the same time – making management easy and fast.
Over the next few months, enhancements will be added to the Pricing Engine platform for display advertising (Google Display and LiveIntent, among other channels), social media marketing (Facebook, LinkedIn, and others) and e-commerce (Amazon Product Ads and Google Shopping, among other channels).
Screenshots of the Pricing Engine Dashboard and Recommendations pages below: