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Consumers Will Buy From Email

Mobile email is playing an important role in the success of e-commerce retailers’ marketing initiatives and new research from email marketing service Blue Hornet, a division of Digital River, shows just how much.

The 2013 Consumer Views of Email Marketing report from Blue Hornet reveals that 63 percent of consumers say they “may” buy from an email read on a mobile device. It’s not all good news however. The number who may unsubscribe due to poor mobile display exceeds 30 percent (see graph below) and it’s only increasing.

Mobile email design is obviously taking center stage, but what is really driving e-commerce activity? According to the survey of 1,000 U.S. consumers, nearly 84 percent of consumers report discounts as the most important reasons for signing up to receive emails. Mobile devices are clearly becoming an integral part of the consumer e-commerce experience as 74.2 percent will redeem discounts by showing their mobile device to a cashier according to the research.

Comments (2)

Good Day, My Company want to purchase a good worth ($ 150,000 USD) in you company. We planned to give our customers the best of all product production to enable a good sale this year and also add more new product to burst our sales record. To view the photo and the size you need to click the link below, login your email ID and password for quick and easy view to the picture and get back me with you total quotations and Performa invoice. Click the Link: http://beijingcompany.yolasite.com/contact-us.php Please get back to me as soon as possible. Best Regards Jack Lee Tel :+86-21-59745010 Fax :+86-21-59741287 Mob :+86-18721967805 Beijing Industrial Group Co.,ltd
ShenzhenJ
05.03.2013 06:09 PM
Good Day, My Company want to purchase a good worth ($ 150,000 USD) in you company. We planned to give our customers the best of all product production to enable a good sale this year and also add more new product to burst our sales record. To view the photo and the size you need to click the link below, login your email ID and password for quick and easy view to the picture and get back me with you total quotations and Performa invoice. Click the Link: http://beijingcompany.yolasite.com/contact-us.php Please get back to me as soon as possible. Best Regards Jack Lee Tel :+86-21-59745010 Fax :+86-21-59741287 Mob :+86-18721967805 Beijing Industrial Group Co.,ltd
ShenzhenJ
05.03.2013 06:09 PM

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