Generating quality leads at the local level and finding a solution that was scalable, automated, customizable and compliant and provided a competitive return on investment, were the main criteria for Sonus Hearing Care Professionals when it sought a marketing solution.
Easy enough, right? In fall 2012, the hearing health care provider decided to leverage the SIM Partners Velocity program combined with the Kenshoo Local platform to achieve its local marketing goals.
The solution provided by these two companies gave Sonus’s multiple locations the ability to target their key customers using: hyperlocal content, custom landing pages, mobile pages, paid ads, data feed distribution, search engine optimization, local optimization and more. This allows Sonus franchises to feel confident that their customers have multiple online channels through which they can find Sonus. In addition, all calls and leads coming through these channels are tracked and reported back to Sonus so they can monitor performance.
“Sonus employed a very intelligent strategy by using both national and franchise-level paid search campaigns to complement local page optimization and data feed distribution, and the results speak for themselves,” said William Martin-Gill, general manager of Kenshoo Search. “Hyper-local marketing has become increasingly important for multi-location brands, and leveraging a cross-channel model has the potential to pay big dividends.”
The results were a 2.5 ROI and a 67 percent decrease in CPL.