In the quest toward Web success, digital acquisition tactics bringing prospective customers and users to your Web property take center stage in the discussions of Web business and Internet marketing professionals. Without real people making good use of your ‘Net bandwidth (e.g. buying, sharing and acting as brand advocates), you might as well put up a billboard in the desert, because you're not really developing a digital presence at all. Many billions of dollars are spent luring visitors to websites through advertising, search optimization and all forms of social media marketing. Appealing to the often very specific virtual sensibilities of target customer groups and capitalizing on every opportunity that emerges to position a brand for greater awareness is, however, challenging for every company. How today's enterprises obtain the customers needed to sustain their digital business depends greatly on a number of factors including the internal expertise and available resources (both...
To read the rest of this article and receive free Website Magazine in-print:
Subscribe for Free