Everyone is viewing videos online these days, and the (relatively) simple act of including this content on a website repeatedly proves to increase the ever elusive goal of engagement. According to 2012 BotVideos research, the average user's visit to a text or imagebased website lasts about 43 seconds, while visits to sites with just one video averages five minutes and 50 seconds. Even the most awesome video won't provide much benefit, however, if people cannot find it. That's where a little video search engine optimization (SEO) proves useful. Taking steps to improve a video's rank or position on the search engines improves the likelihood that it will be found by interested parties and eventually spell success for your brand on today's video obsessed Web. The YouTube Question Once video content is prepared, the question becomes what to do with it. For many, the answer is to post it on YouTube...
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