Three Ways to Keep Consumers Satisfied Customer satisfaction has a direct impact on a business's immediate and future success, and this is especially true for e commerce merchants. After all, their competition is just a click away. In fact, a recent ForeSee study reveals that 71 percent of satisfied site visitors are more likely to make additional online purchases from that retailer and 58 percent more likely to make offline purchases from that retailer, as well. Furthermore, the study found that 69 percent of satisfied visitors are also more likely to recommend the retailer to other consumers. As an Internet merchant, that should serve as sufficient motivation; right? One question remains What makes (and keeps) an online shopper satisfied? Let's turn directly to the source for answers. To help online merchants, this editor reached out to her personal online network to ask consumers what they have liked and disliked about...
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