THE MISUSE OF MOBILE CAN HURT YOU Smartphones serve as a connective tissue, binding a person with the world around them through features such as ubiquitous Web access, email capability, geo location and apps for every conceivable need. Mobile is changing the world. This new dynamic creates challenges. For the individual, the challenge is setting personal boundaries without appearing disconnected. For the businessperson, however, the challenge resides in delivering valuable content and an immersive experience while abiding by the law and respecting the boundaries of both internal and external customers. So, where do we draw the line on acceptable mobile conduct? The following are some general guidelines. Get Permission When using mobile, companies must comply with CAN SPAM laws and Federal Trade Commission (FTC) regulations to avoid penalties. Using a subscriber opt in process ensures that the user accepts the firm's terms and conditions and agrees to receiving relevant messages....
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