The only thing really "new" about content marketing is the buzz that the approach generates among new media professionals today. ‘Net workers have always leveraged content, but seemingly overnight the industry collectively realized the path to more meaningful consumer relationships (and greater profits, of course) comes from the ways brands appeal to the hearts and minds of their audience. Yes, it's the content, but it's not just the content. To operate a successful Web presence and execute a successful content marketing strategy today, enterprises also need a reliable and robust content management system. It is the back end capabilities and consumer facing experience these software solutions help to provide that often determine an organization's success. Yet content management systems don't get the attention they deserve and historically, they never really have. Sure, there are some useful "magic quadrants," which aim to reveal the best solutions. There is also certainly no...
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