By Jeremy Bloom, Co Founder of Integrate The technology advancements of 2011 and 2012 will drive the platform and product adoptions of 2013. Marketers are already starting to push away the antiquated solutions of yesteryear in favor of automated, real time tools that enable omnichannel strategies. So, what can you expect from the 'Net advertising of the future? Mobile RTB will take off in a big way In 2012, U.S. marketers spent $2 million plus on digital display ads purchased through a real time bidding (RTB) exchange or platform, doubling the previous year's figures. The value of RTB is clear It provides advertisers with the ability to reach a unique user in real time, increasing ad relevance and spend efficiency. Most Internet users have an identifiable browsing history supported by cookies, and advertisers can use RTBenabled exchanges and platforms to pinpoint specific audience segments using cookie based targeting. Mobile, one...
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