The amount of time consumers spend interacting with mobile apps in the U.S. is growing. In fact, Flurry Analy tics report that between Dec. 2011 and Dec. 2012 that number grew by 35 percent. By their measurement, U.S. consumers are also spending more time in apps than on the Web. Does this mean we should all be racing to build apps? Well, yes and no. We look to several industry experts to gain some common, yet overlooked, sense in this app building journey, as well as some inspiration. Questions to Ask Yourself Do we need an app? "I'd wager the majority of business needs can be solved by HTML responsive design, with a mobile first mindset," said Seth Banks, Founder of Cashboard. "Responsive design lowers the barrier to mobile and offers more bang for your buck than building an app for the App Store or Google Play. Frameworks like Gumby.css...
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