When and how to start the process By Lisa Barone, VP of Strategy at Overit Media I work on the agency side of the digital marketing world, which means I regularly meet with new clients to discuss their needs, goals and experiences. These conversations are incredibly enlightening in terms of understanding their needs. They've also taught me that businesses struggle to understand when it's time to consult an agency and how they need to prepare for this meeting. Here are experience driven tips to finding a rewarding match. When to Consult a Marketing Agency As business owners and proud marketers, we often want to do everything ourselves. We believe we are the best person to touch our site and that we know better than anyone does about what our customers want. This is 100 percent true. Until it's not. There comes a time when it's best to consult an outside...
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